What is Minimum Advertised Policy - MAP?
If you are looking for a “Shopping Cart” or a “Buy It Now” button stop looking because you won’t find it. MAP policies prohibit us from showing any price lower than the MAP price (even our actual price) in an advertisement (our webstore is considered an advertisement) or in a “Shopping Cart”. If you want our best possible price please CALL US, EMAIL US, or VISIT US in person. No “Shopping Cart” means the best possible price to you.
The only prices you will see on our website are MAP prices. MAP stands for Minimum Advertised Price. MAP is the price that the manufacturer of a particular products REQUIRES Authorized Dealers to promote on their website. It doesn’t mean it’s the price we actually sell the product for. Since most of our manufacturers will not allow us to put our actual price (if it’s lower than MAP) on our won website you must CALL US, EMAIL US, or VISIT US in person to get our best price.
Here is an example: ABC DJ Store buys mixers from 123 DJ Manufacturer. 123 DJ Manufacturer tells ABC DJ Store, DO NOT advertise our mixers for less than $X. You can sell our mixers for whatever price you want but DO NOT advertise it for less than $X. In order for ABC DJ Store to retain its Authorized Dealer status they must comply with the Minimum Advertised Pricing (MAP) policy from 123 DJ Manufacturer. Even though ABC DJ Store sells 123 DJ Manufacturer’s mixers for less than MAP their website and all other print advertising shows the higher MAP price.
Why do manufacturers enforce MAP policies? They want their dealers to make enough profit to pay their employees, pay their utility bills, pay their mortgage/rent/lease, attend national tradeshows, keep stock on the shelves, and so on. They want their dealers to be able to provide you the high level of customer service you deserve.
At agiprodj.com we work hard to keep our prices as affordable as possible and strive to bring you the best possible customer service possible. Because we work on a volume sales principle it is important that we not only provide the best pricing available but the best possible service too. We want you to do repeat business with us and refer your friends.
Sometimes other dealers will cut or reduce the quality of service it provides by having fewer people on staff to support you. Some DJ dealers even eliminate the expense of dedicated phone lines and customer service personnel opting to communicate with customers via email only. At agiprodj.com you will always have the option of working with us via email or talking to a real DJ by calling us Toll Free at 866-PRO-MIXX.
Please remember that a MAP price is simply the lowest price we can ADVERTISE a product for. For your best possible price it is ALWAYS BEST TO CALL our friendly and knowledgeable stales staff. Not only will you get our ABSOLUTE BEST PRICE but you will also be speaking to a real DJ with real knowledge and real experience.




